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Paul Rodriguez: Unmastered

Primitive surprised the skate world with a new full-length video last week, featuring an equally surprising full part from head honcho Paul Rodriguez. It's 15 years since Paul first cemented himself as a top-level skateboarder in Yeah...

14-year-old Sunny Steele

14-year-old snowboarder Sunny Steele has a weakness for Maltesers and Nutella, nevertheless, his supportive parents have been nurturing his strengths in boardsports. Sunny loves surfing and skateboarding, however, snowboarding is his true passion. This past season Sunny...

Erick Winkowski's Indy Part

Erick Winkowski's brand of skateboarding is both masterfully timeless and brilliantly progressive. Put simply, nobody in the skate world is doing what Erick is doing. On his signature Santa Cruz 10.3" deck, he storms down...

Christian Maalouf's Pro Debut

WKND has a habit of uncovering talented unknowns and elevating them to the pro ranks, and Christian Maalouf is the latest prime example. He's been wowing audiences for years with his freakish pop and a...

Primitive Skateboarding: Never

With so many quality tour videos and a regular stream of incredible footage from everyone on the Primitive Skateboarding team, it's almost incomprehensible that this full-length video exists. Totally out of nowhere, P-Rod and his now...

Zion Wright's REAL Part

When the Deluxe camp releases any form of content, you can bank on it being straight from the top shelf. In this case, Zion Wright and Real have outdone themselves. This part is off the...

Perisher Opening Weekend 2018

The 2018 snow season is officially underway. Although the snow cover still has a way to go, snowboarding with friends is what it's all about this early in June. Perisher provided ample cover and a couple of...

Shane O'Neill Quits Primitive

In a somewhat surprising move, Shane O'Neill has announced that he's no longer involved with Primitive Skateboarding. In an Instagram post this morning, Shane confirmed that he's "starting a new board company with friends and...

DECADE: YES. Snowboards

Ten years ago, three friends — who were previously team riders for the same brand — came together to build a snowboard brand in a way they always envisaged it should be done. Those friends...

Spitfire x Lotties: Primetime

Damn, talk about a solid lineup. The latest from Spitfire features Andrew Allen, Spanky, Danny Brady, Jerry Hsu, Andrew Reynolds and Dane Barker in a refreshing edit from Lotties' Daniel Wheatley, exclusively covering diverse spots around LA....