Atiba Jefferson has made a name for himself as the most innovative skate photographer of all time, constantly changing the game throughout an illustrious career across all formats of photography. Whether it was his innovative use of studio lighting, bringing the Hasselblad camera to skate photography or changing the generally accepted compositions we'd come to expect, Atiba has held a lasting impact on skateboarding as a whole. Check out this video profile and learn about his rise to the top.