When Alex Olson quit Girl Skateboards to start his own brand, there was a cloud of uncertainty over what would come of the venture. Fast forward to 2016 and Alex's company, Call Me 917, consists of some of NYC's brightest talents and current favourites – some of whom were completely unknown before linking up with the company. This video showcases the likes of Cyrus Bennett, Nik Stain, Hugo Boserup, Aaron Loreth, Max Palmer and more, to celebrate Alex Olson's new Nike colourway. Enjoy.