Shaun Neff Interview

While many brands have struggled over the last several years, Neff Headwear has gone from creating a beach head in the snowboard industry to a full on invasion of the surf, skate, and urban/hip-hop territories. Since our last official interview with founder Shaun Neff in December of 2009, the brand has expanded its distribution from 1,000 doors in 35 countries to approximately 3,500 doors in over 40 nations, launched a glove line, and is about to release a line of watches—not a bad run even in the best of economic times, especially while staying focused on selling to specialty surf, skate, and snow retailers.

We sat down with Shaun Neff to find out what’s been going on behind the scenes there to support this growth, their partnerships with artists such as Snoop Dogg, and the highlights of one explosive year.

Click link for the full interview: http://business.transworld.net/60244/features/shaun-neff-on/?cmpid=daily0330