Another step in bindings
. . . Kuwait (wherever they have that indoor skiing place, I forget)?
Dubai.
Think they come with ‘Straya Cant’ footbeds?
Bahahaha!
Whistler too.
anyways, aussies, in general, will never get any respect in the snow world, just because of the climate. Would you buy snowboard gear by a company from, say, Kuwait (wherever they have that indoor skiing place, I forget)?
You’d have to be Hussein!!!!!
So I’m guessing you didn’t like the name of our Aussie web series last season - Oi Mate! ?
Hey guys,
Please take the discussion to this thread: https://www.boardworld.com.au/forums/viewthread/10963/
I have been talking to UncleHulka for the last few months about this. They have put in huge amounts of work and I think we should all keep an open mind and try to support a startup Aussie snowboard company. Whether that means keeping an open mind, giving honest feedback, sharing the info on Facebook or just welcoming him to our community, I’d really like to see our members give them a chance and keep it positive.
Thanks in advance.
Honestly jez, I didn’t care for the name of the web series when I first heard it either but I think being a video/series is a bit different to being a product, Sure you can say oi mate was ‘selling’ Australian boarding but it’s still in a different league. But like I said in my original post I’m all for Aussie products and I wish them all the success in the world but my constructive criticism feedback is that the name really isn’t good. To me it sounds too gimmicky and unprofessional and after spending the day at the aus open tennis today, and listening to bogans yell Aussie Aussie Aussie oi oi oi, every 2 minutes, I’m against everything bogany right now. That being said though After watching the web series the name grew on me and what was contained in the vids lent the name being appropriate but I can’t see the name strewth doing the same, unless you get alf Stewart involved in the marketing.
I’ll take this to the discussion thread aswell, I really just wanted to address with my thoughts on your video name comparrison.
i like the way you think mate….
Hey guys. I know this thread is effectively closed, but just wanted to clear up the name issue.
Firstly, coming up with a name for a new brand is a surprisingly hard process. We thought it would not be so difficult. We had at least three pages of names and they were either no good, or the good ones were already taken.
The name Strewth just came to us after going through weeks of naming with no outcome. The thing to keep in mind is that internationally “Strewth” has no meaning, and most people have never heard it, except for the brits maybe.
Internationally it is just a short punchy unique word with no meaning, and wouldn’t be confused with any other current names, and most importantly it’s easy to remember.
When we’ve been talking to people in the US they’ve all asked where the name came from, have never heard the word before, and like it. It doesn’t have any ocker meaning to them.
We’re deliberately not playing on the aussie ocker connotations, and have designed the logo to look clean and professional to avoid that. We knew it would be something to be aware of here at home, but less of an issue internationally.
It seems everyone remembers the name first time they hear it, and that’s a big win for a new brand.