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YES - WHY WOULDN’T YOU MAKE SNOWBOARDS IN DUBAI?

Posted 17 September 2014 10:23 AM

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Article on YES snowboards new factory in Dubai

http://www.yesnowboard.com/why-wouldnt-you-make-snowboards-in-dubai/

 

Posted 17 September 2014 12:06 PM #1

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Thanks for sharing the article, finney. I completely agree with everything they said. I actually know one of the two founders of SWS in Dubai — a legend in the industry who goes by the name of George Cant. I had a long chat to him quite recently and it’s really incredible what they are doing over there. These guys have a wealth of experience and knowledge (George designed many award-winning boards for leading brands). Anyway, I think this is a great fit and I can see what the SWS factory in Dubai appealed to them.

Plus, YES is offering the only lifetime warranty in the business. YES is a rider-driven brand that stands 100% behind its product. Can’t argue with that.

Info: http://business.transworld.net/119879/features/industry-vets-launch-sws-snowboard-production-in-dubai/

 

Posted 17 September 2014 12:23 PM #2

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i wonder if thats my 420 in one of those pics?!

 

Posted 18 September 2014 01:57 PM #3

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Although it’s sad that Elan is closed, I think it’s great that people in the industry is looking for alternatives.

I know that part of it is because snowboarding uptake is peaking, but that’s okay as the industry is starting to sort itself out a little.

Plus a lifetime warranty is awesome too. Can’t go wrong with that.