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adidas Snowboarding has launched

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New players in the snowboarding game. They have a legit team.

I wonder how good their products will be? Time will tell.

http://www.adidas.com/snowboarding

Press release below.


ADIDAS SNOWBOARDING | THE BRAND WITH THE 3-STRIPES WELCOMES YOU TO YEAR ONE.

Over the last two years, we’ve been planning, designing and developing our Winter 2013-2014 line.  We’ve assembled a team of riders that reflects what the brand stands for, and worked closely with them in collaboration to bring a technically-driven product offering with the highest level of quality.

adidas has a rich history, dating back to the late 1940’s, of creating products to help athletes achieve their goals.  This commitment continues upward to the mountain and is brought to life through our team and the boots and apparel they wear; from backcountry visionary Jake Blauvelt’s signature boot, to our technical outerwear collection.

“WELCOME :___________________“ DOCUMENTARY SERIES

You’ve already met Jake Blauvelt, Forest Bailey, Eric Jackson, Helen Schettini, Keegan Valaika and Kazu Kokubo. Many times over, in fact. You’ve seen what they can do in the most prestigious snowboard movies and magazines in the world, but everyone’s got a backstory.

The WELCOME documentary series is less of an introduction and more of an introspection into who these riders are, what drives them, where they came from, and where they’re headed in the future.

WELCOME is an inside look at the roads that ultimately brought these six people to this very moment in time; the official unveiling of the adidas Snowboarding team.

Check out http://www.adidas.com/snowboarding now

 
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I think there is gonna be a fair bit of hate like towards Nike initially from the “purists”.

But I think they could come up with some goods. Nike definatly did. Nike and Adidas have been major sporting footwear players forever. Surely they have the knowledge and technology behind them to through in a bit of positive input.

They have a sick team and looking forward to what comes

 
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I’m interested to see what they come up with. I’m guessing they will want to take a different approach to Nike, to differentiate themselves in the market.

 
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i think i might get a pair till i dont find the boot that doesnt hurt my ankle…

Might as well only changed 4 pairs of boots in last 2 years..

 
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Adidas, I don’t know what to say, waterproof 3 stripe track pants for the snow anyone?  What’s next Fubu or Lonsdale snow apparel?

 
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LOL
Rekon resorts will start filling up with Lads?

 
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K2_TeacherBoy - 03 September 2013 10:36 AM

LOL
Rekon resorts will start filling up with Lads?

HAHAHA!

Imagine Adidas trackies on the hill! Not a fan of the styling of the current stuff they are showing off.

 
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K2_TeacherBoy - 03 September 2013 10:36 AM

LOL
Rekon resorts will start filling up with Lads?

Now that’s funny! SnowLAD. LOL

 
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Roses on the womans boot???

Way to be original!

There is certainly no mistake the Addidas stamp on any of those boots!

 
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Any brand competition is good for the industry, but I’m not sold on Addidas’ first offerings!!!!!

Nike did a much better job of it!!!!!

 
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Im lovin it!

 
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LowGuido - 05 September 2013 05:28 PM

Im lovin it!

Go on give the one piece a go…! Dare ya!

Accessorize the outfit with one of these too

LOL

 
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its bloody tempting

 
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Their new Beanie Range!!!!!

 
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Mizu Kuma - 10 September 2013 10:32 AM

Their new Beanie Range!!!!!

Did they just sew up the ends of some socks? LOL

 
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More like they stitched the leg openins in a pair of grungies!!!!!