Roxy Ad Causing a Stir
And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I 
a happy ending 
I Love You Man!!!!!
To add to this:
Last night, talk about this promo video made it onto national news on TV, where Roxy have now announce it is Stephanie Gilmore, and they have signed the five-time world champion from rival Rip Curl.
To think what it would have cost to produce (next to nothing nothing) and it was hosted for free on YouTube, do you think it’s just a coincidence they received this much publicity about the signing on next to no budget? Coincidence or genius marketing? I don’t know.
And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I think the problem is that 1 female doesn’t want to be protrayed as a sex object, they get replaced by the next one that will.
It’s a do or die industry for most female sports professionals. Most of them can’t keep up with their male counterparts so they make up for it by other means.
To add to this:
Last night, talk about this promo video made it onto national news on TV, where Roxy have now announce it is Stephanie Gilmore, and they have signed the five-time world champion from rival Rip Curl.
To think what it would have cost to produce (next to nothing nothing) and it was hosted for free on YouTube, do you think it’s just a coincidence they received this much publicity about the signing on next to no budget? Coincidence or genius marketing? I don’t know.
By all means, with today’s society it is genius marketing. But that doesn’t mean it’s a suitable ad campaign.
My biggest gripe is that it’s a female clothing brand and they are offending females. No guy is going to go out and buy a Roxy wetsuit… So it’s probably pro HTC / Windows but screwing Roxy over big time!
This is why B!tch boards didn’t work. Well 1. calling females B!tches and then trying to sell them snowboards. and 2. The boards were worse tech than cheap crappy snowboards and were priced like T-Rice Pro models.
To add to this:
Last night, talk about this promo video made it onto national news on TV, where Roxy have now announce it is Stephanie Gilmore, and they have signed the five-time world champion from rival Rip Curl.
To think what it would have cost to produce (next to nothing nothing) and it was hosted for free on YouTube, do you think it’s just a coincidence they received this much publicity about the signing on next to no budget? Coincidence or genius marketing? I don’t know.
By all means, with today’s society it is genius marketing. But that doesn’t mean it’s a suitable ad campaign.
My biggest gripe is that it’s a female clothing brand and they are offending females. No guy is going to go out and buy a Roxy wetsuit… So it’s probably pro HTC / Windows but screwing Roxy over big time!
Well said TJ! To get girls interested in surfing, sex won’t sell in this case! You gotta show us a girl who absolutely tears it up in her chosen field.
I absolutely loved watching Torah Bright smash the opposition in the Half Pipe in the last winter olympics, that kind of thing catches my interest and makes me want to get involved
And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I think the problem is that 1 female doesn’t want to be protrayed as a sex object, they get replaced by the next one that will.
It’s a do or die industry for most female sports professionals. Most of them can’t keep up with their male counterparts so they make up for it by other means.
Males watch sport. Males watch a lot of surfing. A lot of girls surf but a lot of girls like the idea of surfing only. If you see the outside of Rip Curl in Torquay, Victoria you will notice all pro males in regular tshirts etc…then some female surfer in nothing and they are like a storey high on the side of building.
If females allow to be objectified they will be objectified. In skateboarding they aren’t treated like this by companies and they make their own companies so they can control the business and marketing.
As public enemy would say “FIGHT THE POWER!”
And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I think the problem is that 1 female doesn’t want to be protrayed as a sex object, they get replaced by the next one that will.
It’s a do or die industry for most female sports professionals. Most of them can’t keep up with their male counterparts so they make up for it by other means.
Just because I can’t get the income of a CEO, it doesn’t mean that I’m justified by selling drugs????? Yes, it is a perfect analogy!!!!!
And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I think the problem is that 1 female doesn’t want to be protrayed as a sex object, they get replaced by the next one that will.
It’s a do or die industry for most female sports professionals. Most of them can’t keep up with their male counterparts so they make up for it by other means.
Just because I can’t get the income of a CEO, it doesn’t mean that I’m justified by selling drugs????? Yes, it is a perfect analogy!!!!!
A lot of CEO’s would be guilty of selling drugs or taking them. Cocaine is one hell of a drug.
I agree and disagree, TJ. I’m not taking sides, but this is how I see it.
Roxy is also a lifestyle brand. Their most valuable customers are those who buy into their philosophy… be yourself, be proud of who you are, etc. There are a million swimsuit brands on the market. Chances are someone who wants a swimsuit or bikini or whatever, will likely buy it from another brand. Roxy’s brand is about a certain lifestyle and attitude, and I honestly don’t think this video was too far off the mark. Yes, some were offended. But how many of those people would actually buy Roxy anyway? They probably don’t buy into the philosophy of the brand anyway. Then there are those who aspire to be like Steph. Many of them enjoyed the video, and it probably reinforced their loyalty to the brand for being daring.
Once in a while, I think a brand and an athlete is allowed to step out of their mould, and show us a different side of them. Stephanie Gilmore is a five-time world champion. She’s been a role model and has done so much for the sport of women’s surfing. There is years worth of surfing footage and photos. What happens when she retires from contest surfing? Roxy is obviously a brand that will continue to support her because of her lifestyle value. I think the ad was meant to be vague and intended to get people talking. I consider it a “teaser” for their announcement and obviously more content was going to come out of it (see below).
ROXY officially unveils Stephanie Gilmore at the ROXY Pro Biarritz
Five-time world champion surfer, Stephanie Gilmore, 25, was born and raised in New South Wales, Australia. Stephanie has dominated women’s professional surfing since she entered the scene in 2007 - winning a world title as a rookie - an accomplishment no other surfer has achieved in the history of women’s surfing. Beyond her five ASP world titles, Stephanie has 32 elite World Tour victories.
For her triumphs, Stephanie has also been awarded both the Laureus World Sports Award in 2010, considered the most prestigious award in action sports worldwide, and an ESPN ESPY for Female Action Sports Person of the Year award in 2011.
When not competing, Stephanie enjoys playing both acoustic and electric guitar. She loves traveling, exploring cities and beaches around the world, and fashion. Stephanie’s philanthropic work includes a partnership with Australia’s youth-focused Black Dog Foundation, through which she sponsors two children in Kenya and Ethiopia.
it is ironic that they sell a brand of clothing showing a person almost nude?
the need to have her in a rash vest to actually have room to put a big enough logo on to make it worth while
best thing about the ad is that song
sick tune!!!!
best thing about the ad is that song
sick tune!!!!
Agreed 
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And I’ll most likely get shot down for sayin this, but if women don’t want to portray themselves as “Sex Objects”, then they are the only ones that have the control to do something about it!!!!!
I actually happen to agree with you there (mostly).
I think the problem is that 1 female doesn’t want to be protrayed as a sex object, they get replaced by the next one that will.
It’s a do or die industry for most female sports professionals. Most of them can’t keep up with their male counterparts so they make up for it by other means.
Just because I can’t get the income of a CEO, it doesn’t mean that I’m justified by selling drugs????? Yes, it is a perfect analogy!!!!!
A lot of CEO’s would be guilty of selling drugs or taking them. Cocaine is one hell of a drug.
That’s cause they’re the only ones that can afford them!!!!!
Ohh, and elite athletes!!!!!