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Gimmick?????
Interesting. I doubt I would ever buy it but not a bad idea to keep in the car for emergencies if you are in the snow a lot.
Prob could have done with this with the rental in Whistler!
I reckon it’s a gimmick.
Traction control on/off for video test. If it grips to snow why doesn’t snow grip to the tires it’s sprayed on?
Last time this happened to my friend’s car (gettin stuck) we used good old thick cardboards to get out haha.
Kitty litter is great for that!
im more interested in their testing facility, it looks like a snowy carpark!