Give Forum To Peter.
For sure, everyone has a right to be upset by their favorite brands being shut down. But I don’t think people care as much as the supporters would like you to believe. Check out the Give Forum To Peter facebook page: under 2000 Likes. The website: over 6000 registered. The Forum FB page? over 48,000. Why are all those “fans” not getting on board to support “Give Forum To Peter”? And this move is already loosing momentum. People simply don’t care.
The Burton fanpage? Over 500,000. I’m not suggesting facebook is an accurate way to gauge anything, but the numbers really do speak for themselves. Scope around online to see what people are saying - If you’re willing to visit, then I think you know where I mean, but if you find a lot of support for the movement or angst about the brand, I would actually be really interested in reading it.
On a side note, while digging round for views on Burton dropping these brands, I noticed a note that more brands could be doing this soon, including Quiksilver dropping DC… I struggle to see that coming, with the apparent success of Horgmo and the line seems to get bigger each year, but then again - I can’t see the company’s figures.
(On a similar note, BW has more fans than Forum… awesome - time to go global?)
The “Give Forum To Peter” was more about making a statement than anything else. The aim was to generate media and public attention, and it succeeded.
Burton deleted a lot of the negative comments on their Facebook page.
Brand-managed social media’s not always a good barometer for popularity, because a lot relies on the brand’s active involvement in promotion. Burton are highly active in promoting their core brands, but there’s hardly been much activity at all for The Program brands. I wouldn’t be at all surprised if this was a calculated move to lessen the blow when they pulled the plug.
Chucky, please. Foursquare and special blend (like Sam said) were nothing special at all. I don’t know the Q pant but seriously I bet that you could find a similar pant at a similar price point with a different company. Sure the cut/pockets may be different, and you’re sad about not being able to buy those pants anymore, but it’s time to move on.
I find it funny that you liked SB and 4square because they didn’t say Burton on them…yet were made by Burton. Why not choose a company not affiliated with Burton - then you won’t have ‘Burton’ written anywhere on them!
Maybe Arc’teryx?????
I guess it all comes down to not only personal taste, but personal priorities. If looked at on a purely technical scale, it’s “nothing special” when compared to Gore-Tex or whatever, but that’s all relative. For the same price as 10K from Burton and others, you could get 15K from Foursquare - in cooler looking gear with a better fit and more features, less likelihood of heaps of other people on the hill wearing the same thing, and I’ve been dry when the person next to me on the chairlift has been soaked. For me, that’s a win.
Oh yeah, about the Q pants, Eddie Wall said “Honestly the best Foursquare pant ever made. I ordered about ten pairs… just in case they stop making this cut in the future I’ll be stocked up for a few years.” Word.
By the way, the ‘Q’ is in reference to the James Bond movie character - as the pants are so full of cool features.
I saw The Program brands as ‘owned by’ Burton, but not ‘affiliated’ with them. Although I’d prefer that someone else had bought The Program, I could tolerate Burton owning them. I rode Ride boards for years, before and after they were bought by K2, but won’t ride K2 boards. I won’t wear any surf or ski company branded outerwear either. Basically, if the brand started originally as a snowboard brand, I’ll support them.
i like big cargos!
Damn! Those are some sweet pants. I always loved the look of Foursquare and SB stuff, but I’ve never owned anything from either. I actually didn’t see it for sale all too often. Strange. I would definitely buy those if I found some in my size.
On a side note, while digging round for views on Burton dropping these brands, I noticed a note that more brands could be doing this soon, including Quiksilver dropping DC… I struggle to see that coming, with the apparent success of Horgmo and the line seems to get bigger each year, but then again - I can’t see the company’s figures.
Torstein would probably LOVE that to happen. Imagine if Quiksilver canned DC snowboards. Torstein would be out of his contract.
Companies would be racing trucks full of money to his house to try and sign him first.
Here is what Peter himself thinks of it all….
http://m.espn.go.com/general/action/story?storyId=8580611&wjb;