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Oakley Beyond Reason

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WE PAY TRIBUTE TO ALL ATHLETES, ON AND OFF THE OLYMPIC STAGE, WHO ARE UNRELENTINGLY DRIVEN BY THE IMPULSE TO STOP AT NOTHING AND THE PASSION TO GO BEYOND REASON.

Oakley is Beyond Reason

http://oakley.com/beyondreason

 
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You think that’s air you’re breathing?

 
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How long does everyone think this new style of advertising is going to last? The type that uses data collected by companies such as Google in an attempt to generate a viral video through social network marketing and the like button.

Eventually these clever campaigns will become so common we wont want to watch them anymore.
For know they are cool, but for how long?

I give it a month.